Kick Ass Follow-Up
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AI lead follow-up for home-service businesses

Follow up faster than your competition can find their phone.

Kick Ass Follow-Up texts every new lead the instant it comes in, and an AI voice agent calls within about 60 seconds. It qualifies the lead, books the appointment or warm-transfers the call to your sales team, then logs everything in your CRM.

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14-day DIY trial. Want us to set it up? Get Guided Setup.

The problem

Speed-to-lead matters. Most teams can’t keep up.

Leads don’t wait

Forms come in at 9 p.m., on Saturdays and in the middle of a job. Whoever answers first usually gets the first shot.

Your team is busy

Reps are on site, on another call or driving. Calling back “when there’s a minute” means calling back late.

Follow-up falls off

One missed call and a lead goes quiet. Without a system, the second and third attempts just don’t happen.

How it works

From form fill to qualified in minutes

1

Lead comes in

A new lead hits your CRM from your website, landing page or ads.

2

Instant text

Kick Ass Follow-Up texts the lead right away, so they know you’re on it.

3

AI call in about 60 seconds

An AI voice agent calls, has a natural conversation and asks your qualifying questions.

4

Booked, routed or transferred

Good-fit leads get booked or warm-transferred to a rep. Hot leads trigger an alert. Everything is logged.

See the full play-by-play

Warm transfers

Hot lead? Your rep gets the call, not a voicemail.

When a lead is ready to talk, Kick Ass Follow-Up can hand the live call to your sales team. Your rep hears a quick summary first, then gets connected. Warm transfers are included on Growth and Enterprise.

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  1. The AI spots a hot leadBudget, timeline and fit check out, so it doesn’t just take a message.
  2. Your rep gets the summary firstName, project, budget and what the lead said, before the call connects.
  3. The call connectsThe rep picks up already knowing the deal. No awkward “so what are you looking for?”
  4. Rep doesn’t answer? No problem.The AI promises a callback, books a time with the lead and fires off an urgent alert.

Features

Everything you need to work every lead

Instant text

Every lead gets a text the moment it lands, day or night.

AI voice agent

A natural-sounding AI calls within about 60 seconds and follows your script.

Qualification

Ask the questions that matter to you: budget, timeline, location, project type.

Booking and routing

Book appointments or route leads to the right person or location.

Hot-lead alerts

Your team hears about the best leads right away. Included on every plan.

CRM logging

Recordings, transcripts and outcomes go straight into ActiveCampaign or HubSpot.

Dashboard

See every lead, call and outcome in one place.

Built-in persistence

Up to 3 call attempts and a 3-text follow-up sequence, so leads don’t slip through.

Compliance-minded

Calls follow legal calling hours. Guided Setup handles 10DLC texting registration.

See all features

Built for home services

Made for businesses that sell big-ticket jobs

  • Pool builders
  • Spa & hot tub dealers
  • HVAC
  • Roofing
  • Solar
  • Remodeling
  • And more
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Pricing

Simple monthly plans

Start with a 14-day DIY trial. Every plan includes hot-lead alerts.

Starter

$499/mo

For a single location that wants every lead worked fast.

  • Up to 150 leads per month
  • 1 location and 1 phone number
  • 1 CRM connection (ActiveCampaign or HubSpot)
  • Instant text plus an AI call within about 60 seconds
  • Up to 3 call attempts and a 3-text follow-up sequence
  • Recordings, transcripts and outcomes logged in your CRM
  • Dashboard
  • Hot-lead alerts
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Most popular

Growth

$999/mo

For busy teams with multiple service lines or locations.

  • Everything in Starter, plus:
  • Up to 400 leads per month
  • Up to 3 locations or phone numbers
  • Separate scripts for each service line
  • After-hours and weekend coverage
  • Warm transfers to your sales team
  • Hot-lead alerts
  • Monthly report
  • Priority support
Start Free TrialOr add Guided Setup

Enterprise

Let’s talk

For high-volume and multi-location operations.

  • Custom lead volume
  • Unlimited locations
  • Custom AI voice and script
  • Custom integrations
  • Warm transfers
  • Hot-lead alerts
  • Dedicated account manager
Book a DemoTalk to us about volume

All plans: overage is $2.25 per lead above your plan’s monthly limit. Optional Guided Setup is a one-time $999 fee. Prices in USD.

Guided Setup

Don’t want to DIY it? We’ll set it up.

Guided Setup is an optional one-time $999. The Get Smart Group team handles your intake, website compliance and 10DLC texting registration, and your trial is included.

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Kick Ass Follow-Up

Quit losing leads to slow follow-up.

Start the 14-day DIY trial today, or let our team handle the setup with Guided Setup.

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